DIGITAL MARKETING
SOCIAL MEDIA
CONTENT CREATION
Skills
︎︎︎Adobe Suite
︎︎︎Brand Strategy
︎︎︎Influencer Marketing
︎︎︎Budgeting & Forecasting ︎︎︎Communication & Leadership
︎︎︎Graphic Design
︎︎︎Data Analysis
︎︎︎Video editing
︎︎︎Verbal and Written Communication
︎︎︎SEO
︎︎︎Adobe Suite
︎︎︎Brand Strategy
︎︎︎Influencer Marketing
︎︎︎Budgeting & Forecasting ︎︎︎Communication & Leadership
︎︎︎Graphic Design
︎︎︎Data Analysis
︎︎︎Video editing
︎︎︎Verbal and Written Communication
︎︎︎SEO
Work Experience
- Zanchin Automotive Group
Marketing & Social Media Strategist
Dec 2023 - Present
DESCRIPTION
- Develop and implement effective digital marketing strategies to drive dealership growth and customer engagement.
- Manage, curate, and optimize engaging content across multiple social media accounts.
- Oversee budgets, procurement of digital tools, paid ad campaigns, SEO performance, and website optimization to meet company goals and KPI’s.
- Collaborate with high-profile brands, influencers, and vendor partners for co-branded campaigns and strategic partnerships.
- Lead project management and creative direction for social media and digital marketing campaigns, including content creation, filming, editing, and campaign optimization.
- Plan and execute corporate events, product launches, and community engagement initiatives to increase brand awareness.
- Write and design marketing collateral such as landing pages, blog posts, flyers, digital ads, and email campaigns.
- Provide data-driven reporting and performance analytics to optimize marketing ROI.
- Key Results: Over 5M Collective Views and 200,000 likes generated
- Mercedes-Benz Mississauga
Social Media Manager
August 2021 - December 2023
DESCRIPTION
- Supported administrative operations, client engagement, and office coordination.
- Managed and grew the dealership’s social media channels through content scheduling, engagement tracking, and filming + editing.
- Facilitated procurement processes by preparing invoices, contracts, and vendor documentation.
- Assisted with financial reconciliation, including processing payouts, advances, and accounting documents.
- Created marketing content to support sales promotions and seasonal campaigns.
- Consistent use of MS Office, CRM (OneEighty, CDK Global), and Sales Systems to streamline workflows.
- First point of contact for customers, handling calls, inquiries, and client onboarding.
- Paperdoll Studios
Freelance Social Media Content Capture and Editing for events
June 2024
Brands

Brand Campaigns + Projects
Mercedes-Benz Toronto Queensway x Club Sudo Pilates Event
Event Planning | Influencer Marketing | Content Creation | Social Media Strategy
- Led the end-to-end event planning process, including concept development, logistics coordination, creative direction and content creation.
-Secured and managed partnerships with 5+ lifestyle influencers, ensuring each created branded social content to amplify reach and engagement.
︎︎︎ 20,000 views
︎︎︎ 500 likes
- Led the end-to-end event planning process, including concept development, logistics coordination, creative direction and content creation.
-Secured and managed partnerships with 5+ lifestyle influencers, ensuring each created branded social content to amplify reach and engagement.
︎︎︎ 20,000 views
︎︎︎ 500 likes

Prairies & Petals Yorkdale x Mercedes-Benz Maple
Content Creation | Social Media Strategy
Video and photo content captured for organic and paid advertising
Provided creative direction and aided in filming
︎︎︎10k views
︎︎︎240 likes
︎︎︎30 comments
Video and photo content captured for organic and paid advertising
Provided creative direction and aided in filming
︎︎︎10k views
︎︎︎240 likes
︎︎︎30 comments
2025 Mazda Legends Campaign
Campaign Strategy | Social Media Strategy | Creative Direction
Project management and creative direction for the Mazda Canada Rising Legends campaign 2025 for Prima and Maple Mazda.
Ran a Social Media campaign
︎︎︎21k views
︎︎︎1000 likes
︎︎︎90 comments
Project management and creative direction for the Mazda Canada Rising Legends campaign 2025 for Prima and Maple Mazda.
Ran a Social Media campaign
︎︎︎21k views
︎︎︎1000 likes
︎︎︎90 comments

Nick Kypreos x Mercedes-Benz Toronto Queensway
Event Planning | Influencer Marketing | Content Creation | Social Media Strategy
Partnership with NHL Alumni Nick Kypreos for paid and organic advertising
Provided creative direction and conceptualized campaigns
︎︎︎20k views
︎︎︎400 likes
︎︎︎30 comments
Partnership with NHL Alumni Nick Kypreos for paid and organic advertising
Provided creative direction and conceptualized campaigns
︎︎︎20k views
︎︎︎400 likes
︎︎︎30 comments
IWC Schaffhausen Yorkdale x Mercedes-Benz Toronto Queensway
Event Planning | Campaign Strategy | Content Creation | Social Media Strategy
Collaborative AMG and Watch Showcase event
Aided with strategy, marketing materials and event planning + content capture
︎︎︎4,500 views
︎︎︎130 likes
Collaborative AMG and Watch Showcase event
Aided with strategy, marketing materials and event planning + content capture
︎︎︎4,500 views
︎︎︎130 likes


