DIGITAL MARKETING
SOCIAL MEDIA
CONTENT CREATION
Skills
︎︎︎Adobe Suite
︎︎︎Brand Strategy
︎︎︎Budgeting & Forecasting ︎︎︎Communication & Leadership
︎︎︎Graphic Design
︎︎︎Data Analysis
︎︎︎Video editing
︎︎︎Verbal and Written Communication
︎︎︎SEO
︎︎︎Adobe Suite
︎︎︎Brand Strategy
︎︎︎Budgeting & Forecasting ︎︎︎Communication & Leadership
︎︎︎Graphic Design
︎︎︎Data Analysis
︎︎︎Video editing
︎︎︎Verbal and Written Communication
︎︎︎SEO
Work Experience
- Zanchin Automotive Group
Marketing Strategist & Social Media Manager
Jan 2024 - Present
DESCRIPTION
- Come up with effective marketing strategies for Dealerships
- Manage, curate engaging content and grow multiple social media accounts at a time
- Manage budgets, digital ads, SEO performance and website performance to reach company goals and KPI’s
- Project management and creative direction of social media / digital marketing campaigns, including filming + editing
- Write and develop marketing materials such as banners, landing pages, blog posts, flyers, email campaigns, and marketing plans
- Come up with effective marketing strategies for Dealerships
- Manage, curate engaging content and grow multiple social media accounts at a time
- Manage budgets, digital ads, SEO performance and website performance to reach company goals and KPI’s
- Project management and creative direction of social media / digital marketing campaigns, including filming + editing
- Write and develop marketing materials such as banners, landing pages, blog posts, flyers, email campaigns, and marketing plans
- Mercedes-Benz Mississauga
Social Media Manager
August 2021 - December 2023
DESCRIPTION
- Manage, curate engaging content and grow their social media accounts
- Content creation and video editing
- Consistent use of MS Office Programs
- Use of their internal CRM and POS systems: OneEighty, CDK Global
- Manage, curate engaging content and grow their social media accounts
- Content creation and video editing
- Consistent use of MS Office Programs
- Use of their internal CRM and POS systems: OneEighty, CDK Global
- Paperdoll Studios
Freelance Social Media Content Capture and Editing for events
June 2024
Brands
Brand Campaigns + Projects
Prairies & Petals Yorkdale x Mercedes-Benz Maple
Video and photo content captured for organic and paid advertising
Provided creative direction and aided in filming
︎︎︎10k views
︎︎︎240 likes
︎︎︎30 comments
2025 Mazda Legends Campaign
Project management and creative direction for the Mazda Canada Rising Legends campaign 2025 for Prima and Maple Mazda.
Ran a Social Media campaign
︎︎︎21k views
︎︎︎1000 likes
︎︎︎90 comments
Nick Kypreos x Mercedes-Benz Toronto Queensway
Partnership with NHL Alumni Nick Kypreos for paid and organic advertising
Provided creative direction and conceptualized campaigns
︎︎︎20k views
︎︎︎400 likes
︎︎︎30 comments
Provided creative direction and conceptualized campaigns
︎︎︎20k views
︎︎︎400 likes
︎︎︎30 comments
IWC Schaffhausen Yorkdale x Mercedes-Benz Toronto Queensway
Collaborative AMG and Watch Showcase event
Aided with strategy, marketing materials and event planning + content capture
︎︎︎4500 views
︎︎︎130 likes
